Good brand design brings clarity and instills an idea.
It helps people understand who you are, what you stand for, and why you’re different often before a single word is read. At its best, branding builds recognition, trust, and confidence in how a business shows up.
Strong brands are rooted in understanding. Purpose, audience, tone and personality should guide every visual decision, ensuring logos, colour, typography and imagery work together as a clear, cohesive system.
Brand Design
Effective brand design also considers longevity. It should be flexible, practical, and consistent able to grow with a business and work across everyday applications without losing its identity.
Whether starting from scratch or refining what already exists, thoughtful brand design provides direction and removes guesswork, allowing businesses to communicate with confidence and intention.
Harris
Public Relations
Harris PR approached this rebrand with a clear goal: develop an identity that accurately reflects their culture, values, and ambitions for growth without losing the legacy built over nearly two decades.
Through workshops and conversations with the SLT team, it became clear that community, support, and a culture of listening were central to how Harris operates internally and externally. These insights then guided the strategy not just the visuals.
We explored several visual directions before landing on the elephant as a metaphor: an animal associated with strength, loyalty, memory, and community. To illustrate Harris’s emerging chapter, we framed the brand around a gentle elephant calf — symbolising growth potential, and approachability.
Colour and typography decisions were calibrated to retain familiarity while adding contemporary warmth and versatility across applications. The result is a cohesive system used on digital platforms, merchandise, and launch assets that feel both confident and playful.
LOGO
CONCEPT
APPLICATION
GUIDELINES
SOCIAL ASSETS FOR LAUNCH
SOCIAL TEMPLATES
SWAG
IDEATION
LOGO BUILD
TYPOGRAPHY
We were delighted to team up with Careeriser to formulate their brand identity. As a new player to the market they were keen to set themselves aside from their cotemporaries and wanted to show the personal touch they offered to their clients.
They wanted their brand to embody the journey that their clients where embarking on and to encourage them to take that step with their guidance.
We loved conceptualizing this with the guys and came up with many different ideas. We are delighted how it turned out, as they were at delivery.
We also work with them to design an in-depth set of brand guidelines to help them market the business now and long into the future!
We wish the guys at Careeriser every success in their venture and look forward to working with them into the future
Careeriser
Career Path / Journey
Individual/Applicant
Brand Guidelines
Hopkins Ward Estate Agents
A valued client approached us with a request - to create a logo for their new maintenance business, while retaining elements from their current logo. The challenge at hand was to craft a design that symbolizes the client's transition into the maintenance industry, while maintaining elements of familiarity for their existing estate agent business.
We identified key elements that could be seamlessly integrated into the new design to ensure continuity and brand recognition. By analyzing the client's unique selling points and target market for the maintenance business, we were able to brainstorm and develop concepts that aligned with their goals.
The end result was a logo that struck the perfect balance between representing the client's new venture into the maintenance industry and maintaining a connection to their established brand identity. The client was thrilled with the outcome, as the new logo captured the essence of their business and resonated with both existing and potential customers.
Our Process
As a trusted partner, we have also created several editions to their logo, branded their fleet of vehicles, produced literature and created social assets that can be viewed here.
Spark Squad
A team of professionals specializing in children’s content wanted to conceptualize a logo for their innovative think tank. Focused on a project for the renowned 9 Story Media Group, the team strived to craft a design that seamlessly blended elements of playfulness and expertise, aiming to resonate with a broad audience while conveying a sense of credibility and trustworthiness.
